In the dynamic realm of advertising in the Middle East, where cultural intricacies blend with cutting-edge campaigns, the challenge of finding and retaining top talent resembles a strategic game of chess.
Insights from Serviceplan Group’s recent “CMO Barometer” survey highlight a critical concern among regional CMOs: the relentless pursuit of talent.
As the advertising sector flourishes, attracting skilled professionals has become increasingly demanding, presenting unique challenges inherent to the region.
Understanding the Talent Landscape
At the core of talent acquisition lies the imperative to understand what motivates potential employees. Beyond evaluating skills, we delve into cultural fit and shared values. Prosp
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