Sephora’s Ramadan campaign represents the spirit of the holy month, highlighting reflection and resilience.
By reaching out to their beauty community, the brand encourages individuals to think about who inspires them, fuelling a sense of confidence.
In spotlighting five inspiring stories, Sephora shows the power of support and determination, demonstrating that anyone can become an inspiration through their skills and authenticity.
One of the stories include Dhay, a Saudi gamer and influencer who is inspired by her community. Her passion for self-expression is through makeup and hobbies.
The gaming community is largely dominated by men and her presence is inspirational for women in
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