For influencer marketing, 2023 was another year of growth. More companies than ever are utilising the channel (as high as 78 per cent in the US), the overall industry value grew to $21.1 billion globally, and spending on influencer marketing globally reached $26.09 billion.
If you’re not already utilising the channel, now’s the time. If you are a regular influencer marketer, then you’ll know success often comes down to staying on top of existing and emerging trends. There were plenty that we saw in 2023 that we expect to continue – AI, short-form video, TikTok as a key channel, the increasing importance of trends, and the continued growth in social commerce.
But what of 2024?
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