Initiatives like Spotify Wrapped famously demonstrated an impressive display of first-party data by giving their users a glimpse of their behavior- a way to show off their taste in music to the world.
It plays on our inherent need for self-validation and to know what we’ve been up to the last year.
Many B2C brands have adopted these data-led campaigns.
TBO.com, a B2B travel distribution platform took a page out of the B2C brand’s marketing handbook.
TBO.com collected a lot of data and insights on the platform, where it connects travel buyers with more than a million travel suppliers across 100 countries.
Putting its data and insights to use, the platform decided to create its versio
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