Ikea’s ad in the UK took a surprising turn when it created a completely fake brand to showcase its products.
Conceptualised by UK-based creative shop Mother, the ad aims to change how IKEA kitchens are perceived.
The video kicks off with a seemingly luxurious ad, complete with a cello player in the background and soothing music to boot. The video is shrouded in classic dark tones and lighting to upscale the sophisticated theme.
A man in a suit gives a tour around the kitchen, showcasing the features of the kitchen, from its durability of 25 years to customisable options.
The spot ends with a “So we lied about the name, but the rest is true.”
Where the man swaps his shirt out
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