The digital space of the Middle East, North Africa and Turkey (MENAT) region is rapidly changing and it is at a pivotal juncture to utilise technology and consumers’ insights, which are set to become the new age of marketing and interaction with the customers.
This transformation depends on the command of disciplines including data science, AI and Martech that are ready to reinvent marketing in the region.
Pioneering personalisation with AI and data science
Data science and AI act as one big team, which makes it possible to understand the needs of the people in this multicultural zone. They act as beacons of guidance, enabling navigation through the elaborate cultural terrain to hel
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
