The agency claims growth of 19 per cent in 2014, with social and content being the fastest growing. ‘Non-media’ revenue is expected to touch 8 to 9 pc of the total in 2015, up from 5 pc last year.
How was the last year for UM MENA? And how has it been for you, moving from Hong Kong (Apac)?
UM is in an interesting position in this region. Globally, we perhaps haven’t done as well as we would have liked over the last couple of years. Losses like Mastercard and Microsoft were disappointing. But in this region, we are in a slightly different position.
Syria (ops) has been closed down for obvious reasons. We do have an affiliate in Yemen, which is also not really operative
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