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L’Occitane lights up a virtual holiday experience

Credits: L’Occitane En Provence
Beauty and skincare brand L’Occitane En Provence has announced the launch of a new holiday virtual store.
The virtual store has been developed by Emperia, and was designed in partnership with UK-based artist Steven Wilson.
Designed as a cosy chalet, the stores transports all visitors to its location in a virtual version of the French Alps.

The store itself takes inspiration for its design, theme and atmosphere from the 70s.

Credits: Emperia

Through the virtual experience, the brand allows visitors t


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