Credits: Unsplash
We all know it; marketers are akin to alchemists in the digital world, and data is our gold.
We mine the internet, the social media sphere, the online nooks and crannies, all in the quest for this golden treasure.
We seek to understand consumers better, predict their needs and tailor our messages for maximum impact.
But here’s the catch – the information we gather often reveals more about a consumer’s intent than their actions.
That’s where open banking comes to the rescue. It offers us a treasure trove of actionable data – direct insights into consumer spending behaviour – a marketer
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