The online music video is billed as a dedication to migrants the world over by the remittance brand, and went live just before Christmas. Set to a song ‘Khalli Valli’ (Take it easy), it features people of different nationalities lending their voice and dance moves in a recording studio set up.
“Expatriates form a major percentage of our customers. As a brand, we work closely with these migrants and understand them the best. We are thoroughly inspired by their never-say-die attitude and this song, which is first-of-its-kind from a remittance brand, is our dedication to their indefatigable spirit,” said Gopakumar Bhargavan, chief marketing officer, UAE Exchange.
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