What does the social network’s algorithm change on promotional content mean for brands?
In end-November 2014, Facebook announced a change in its algorithm that is bound to have a huge impact on the promotional content published by brand pages. How does the change impact brands and marketers? Are all the brand pages doomed?
What’s the new update all about?
As per Facebook: “As part of an ongoing survey we asked hundreds of thousands of people how they feel about the content in their News Feeds. People told us they wanted to see more stories from friends and Pages they care about, and less promotional content.”
What does it mean and what’s the catch here?
Before we dive
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