BPG Bates appoints Nicky Barr as head of events and activation

Nicky Barr

She was with ITP in her last assignment.

BPG Bates has appointed Nicky Barr as its head of events and activation. An agency statement informed that she will work across the agency’s clients and in collaboration with the other BPG Group companies.

Barr has over 20 years of experience in the domain. Since moving to the UAE from the UK in 2007, she has worked with Dabo & Co, DWTC and most recently ITP.

Nick Clements, CEO, BPG Bates, said, “We are excited that Nicky is bringing her huge experience to BPG I bates. She has worked across all sectors of the industry and throughout the MENA region and we are confident that she will help us further improve and grow our events and activation operation.”

Barr added, “It is a great time to be joining BPG Bates. The agency has a great pedigree and the real ambition to help clients build their brands and bring great ideas to life. This is where my experience lies and I look forward to helping BPG Bates to grow the events and activation business to realise its full potential.”

Barr replaces Poonam Waghmode, who is exiting the agency this month.