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How to get Reddit right

Mike Khouri, CEO, Tactical writes how brands can leverage Reddit's untapped potential

Credits: Tactical

In a world of content and advertising overload, brands are under increasing pressure to find meaningful ways to engage with their audience.

Enter Reddit, an untapped goldmine of consumer insights and an unconventional way for brands to connect with communities.
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For many, Reddit is considered a discussion forum, but for the few who know it well, it’s so much more than that. As a platform, it’s where passionate communities connect and share opinions both niche and wide, giving Marketers a front row seat to the hyper-specific,


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