Image Credit: Essence Media
Behavioural targeting has been around for years, fuelled by data from web and app tracking, digital footprints, browsing behaviour and even offline activities. Unlike attitudinal targeting, this selects consumers based on what they do, not why they say they do it. It allows marketers and advertisers to reach the closest-to-action and highest-value segments with personalised recommendations
But why are we talking about this again? What’s changed in the last few years? And what’s on the horizon?
You would be aware that privacy regulations such as CCPA,GDPR and cookie deprecatio
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