Image Credit: Facebook
Meta’s new social media platform, Threads, has lost over 50 per cent of its users, said CEO Mark Zuckerberg.
It plans to add more ‘retention-driving hooks’ to attract users to the app. One strategy includes “making sure users on the Instagram app can see important threads”said Chief Product Officer Chris Cox.
According to Reuters, Meta’s CEO said “the drop- off was normal” and expects retention to grow as the firm adds new features, including a desktop version and search functionality.
Newly added features include merging Threads post into Instagram users’ feed.
The Meta execut
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