Dead sea salt shore. Ein Bokek, Israel (Credits: Sojern)
Middle East travel is thriving. In the first three months of 2023, the region welcomed 15 per cent more international tourists than it did during the same period in 2019 and is on pace to become the fastest-growing travel region in the world.
While this upswing is certainly met with relief and excitement from the travel industry, global inflation, rising oil prices, and the ongoing Russia-Ukraine war could threaten to put a damper on recovery.
Now, destinations must find ways to sustain the current positive upswing in travel intent to parlay that into future travel – and the answer li
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