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The ‘experience economy’ recognises experience as a potent economic output capable of profoundly shaping nations. Experiences offer the potential to not only drive GDP growth but also foster dialogue, expedite cultural exchange, and enhance value. The cities and nations that champion this principle will witness are markable multiplier effect.
At the forefront of this movement stands Saudi Arabia, poised to become the fastest-growing economy this year. In recent years, the Kingdom of Saudi Arabia has begun to recognise the benefits of the experience economy – and has simplified the tourism
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