In recent years, the Middle East has experienced significant transformation in various sectors and one area that has gained considerable attention is Customer Experience.
Organisations across the region are recognizing the pivotal role that CX plays in attracting and retaining customers, gaining a competitive edge and driving business growth.
Let’s take the beauty and fashion industries as examples. Customers can now use Virtual Reality (VR) and Augmented Reality (AR) to try on makeup, hairstyles, or outfits virtually, providing a more immersive and engaging shopping experience without having to physically try on the products.
Interactive displays in physical stores are also
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