Credits: MullenLowe
IPG-creative shop MullenLowe has revealed its new brand identity. Taking on its iconic challenger Octopus, the brand reimagines its logo to be “alive”. According to MullenLowe, the new logo “doesn’t live by the rules of logic”.
The rebrand project was carried out by the MullenLowe US office and led by head of design, João Paz. It aims to rethink how “agencies show up in the world”.
It sees the agency move its trademark octopus from a mascot to a model for “how brands should behave today.”
Kristen Cavallo, CEO of MullenLowe Global, said, “Our icon offers the perfect meta
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
