ASICS partners with BOSS in latest sport and fashion brand collab

ASICS has partnered with BOSS for the latest sport-fashion collaboration.

The sportswear brand joined forces with BOSS designer Matteo Berrettini for the shoe, which is aimed at baseline tennis players.

It is the latest in a growing line of such collaborations, following in the footsteps of Adidas and Gucci, Dior and Jordan and Stone Island and New Balance among others.

The  GEL-RESOLUTION™ 9 says it “combines ASICS’ advanced technology for baseline players with a fresh design inspired by the renowned fashion brand”.

“What sets this exclusive release apart is the fresh design, merging the worlds of sports and high fashion, this limited-release tennis shoe showcases a sleek and modern aesthetic, incorporating BOSS’s timeless design elements.”

The shoe will be available at selected stores in UAE, Qatar, Kuwait, and across all ASICS stores in the region.