CNNB Solutions has announced it will now operate under a new name Uplo.
As the business enters a new growth phase across all departments and territories, the board of directors wants to reflect a more inclusive name, beyond its founding team of Charbel Nasr and Nicolas Bruylants.
With a team of more than 30 people spread across multiple markets including UAE, Saudi Arabia, Egypt, Lebanon and Kuwait, Uplo aims to double its headcount over the next 18 months, as it signs new partnerships and continues to fill its existing portfolio of international and regional brands.
The firm will expand into new sectors such as fashion and footwear, while adding further e-sellers in its distribution network.
Uplo Co-founder and Chief Vision Officer Nicolas Bruylants said: “Our purpose from day one was to help partner brands boost their online sales and offer solutions that reduce the stress of online retail management.”
The rebrand features a new company identity, vision, mission and in depth brand values. Visually, the new Uplo brand includes full design incorporating logo development, palette, fonts, website, internal and external materials and collateral.
Uplo continues to support regional job creation and over the coming months will be hiring for a variety of roles including import and export logistics specialists, fashion brand managers, data analysts, full stack developers and legal team members.
