Welcome to the world of gaming, where the lines between reality and virtual reality blur, and the possibilities for brand integration are endless. With the rise of gaming, brands are recognising the potential for reaching younger audiences in a more engaging way.
Mentos’s YesToFresh campaign tapped in to the gaming potential.
The Story :
Mentos’ campaign aimed to connect with young audiences in the UAE and KSA region and what better way to do so than through gaming – the most engaging form of entertainment in the region.
The Solution:
To ensure maximum impact, Mentos partnered with DIVISION to create a five-week campaign that centered on real-life engagement. Seventeen gamers
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
