Credits: Create Group
Podcasting is about positioning
1 Tell your cultural story
I can’t think of a better platform to communicate the agency’s culture to the internal team and wider world. So much needs to be said about what an organisation values, how it thinks, and how that feeds into the decision-making process. A podcast allows us to have a deeper, more open conversation with the listener in ways that other formats limit.
And while we can set the tone for what our culture is about, culture champions are the ones who really prove it. Podcasts give them space to tell their story and reflect
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