Advertising, branding and marketing consultancy Xelement has announced that it has expanded its offerings to provide media services, including media strategy, planning and buying, and data and analytics.
The new services will complement Xelement’s existing advertising, branding, and marketing consultancy services.
Xelement’s new media services will be led by the new Media Director Eddy Hanna, a seasoned media professional with who is experienced in the MENA markets.
“I am excited to be part of this family and a team that is innovating the way marketing is done in the Middle East,” said Hanna. “I join with full confidence that the addition of media services to Xelements’s arsenal will further accelerate our clients’ growth.”
Eddy has several years of experience in the media industry in the region. He previously served as the Media Director at OMD where he led the development and implementation of media strategies for several clients across the MENA region, including the launch of the Apple brand in the UAE in 2013, working on regional accounts such as PepsiCo and Zain Group, launching Expo Dubai 2020, and most recently leading Saudi Central Bank’s successful National Fraud Awareness campaign.
In addition to the new media services, Xelement will also be restructuring and integrating its creative, strategy, and media teams to bring them under one roof with the aim to address the significant gap in the market.