Watch the campaign conceptualised by Memac Ogilvy Dubai here.
Coca-Cola has launched a campaign in Lebanon that’s currently on air.
The ad film urges viewers to share a coke, building on the premise that the Lebanese love to share. It captures this spirit of sharing in different scenarios and contexts. Accompanied by a narrative, the film showcases how people in Lebanon love to share their food, their music, their energy, their journeys, and their viewpoints. It urges the audience, who love to share their good times with the ones who make them happy, to share a coke with those very people and let them know how special they are.
The campaign builds on the global ‘Share a Coke’ platform, with names of people on cans. In Lebanon, the film urges viewers to share a coke with Fadi, Rana, Mom, Jad, Sami, Habibi, Leah, Karim, Khayye, Sara, and with Lebanon.
Credits
Client: Coca-Cola Middle East
Marketing Manager, Coca-Cola Middle East: Tolga Cebe
Coke Marketing Manager: Effie Kontopoulou
Coke Group Brand Manager: Islam ElDessouky
Agency: Memac Ogilvy Dubai
Executive Creative Director: Ramzi Moutran
Creative Director: Sascha Kuntze
Art Director: Nour Deeb
Copywriter: Conrad Theron
Arabic Copywriter: Maya El Kai
Business Director: Tarek Shawki
Associate Account Director: Sarah Sherif
Head Of Production: Amin Soltani
Producer: Tamara D’Costa
Production House: Dejavu Beirut
Executive Producer: Manasvi Gosalia/Wadih Safieddine
Director: Rana Salem
DOP: Rachel Aoun
Music Director: Zeid Hamdan
Nice ad. pity the names were not written in arabic.. given we’re an arab nation… or phoenician.. whatever
How can I have a can with my name on?
hey ana patrick men lebnen I love coca cola please can I have my name on a can thanks coca cola♥
Saw them yesterday in mar mikhael. An old vw coke van and they were printing names on the cans for everyone.
hello , how can i share my name in the bottle can you give me the site or the website
thank you
Can i have my name on a coca cola ?
Plzz omran assaad
marwa nader
♡♡♡
joe keyrouz
Tia
Mazen
Mariana
Plz put wajeeh bader
Can we have our names ordered . It would b a nice souvenir to share with my family
The ad was very good. We want to see more ads in different and more countries in the middle east. Also, would be could to have different languages on the can based on the location. For example, in Lebanon arabic maybe as well as english too. Since the ad was in arabic, so why not have the cans also in the same language. But, overall the advert was good. It targeted different demographics in Lebanon. At least unlike pepsi, i saw more coca-cola adverts in the middle east than its rivals. The only thing i didn’t like about this ad was the story. It didn’t really have anything to do with what a customer would want from a coke. In other words, it didn’t relate much to the product. Good advertisement overall because of it being in Lebanon, but there has to be amendments next time they advertise in the middle east.
Hello,
I would like to know where i can order Coca cola with different names?
Thank you and looking foreard for your reply
Abir fawaz