TikTok for Business has launched a campaign of comedic “how-to” videos to show brands how to use the platform’s advertising tools.
The ‘Easy as pie (chart)’ videos will run across EMEA markets, with a global rollout planned for later this year.
Highlighting TikTok’s range of tools and resources available for advertisers – including its Creative Exchange, Creator Marketplace and Measurement Guide – the campaign suggests that media plans are easy to build on the platform.
The social media platform created three short videos featuring talking, anthropomorphic cartoons of agency-related objects – including a pie chart, a notebook, a laptop and a pen.
In each spot, the
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