By Jalaja Ramanunni
Young Arabs now prioritise friendship over family gatherings. Activities such as gaming, sports and social media have taken precedence over traditional habits like watching movies and TV series, reveals a new study.
Dubai-based consumer intelligence company, Sila Insights, has released its latest study titled The Ramadan Shift. The study mapped nearly 2 million online conversations including Arabic tweets, Instagram posts and TikTok videos to discover how Ramadan is evolving through changes in demographics, media consumption and lifestyle choices.
These findings help brands and marketers get a pulse on what Gen Z-ers and millennials want by addressing changing lifestyle p
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