By Jalaja Ramanunni
In today’s fast-paced marketing landscape, brands constantly seek innovative ways to connect with consumers and stay relevant. New Balance, a global footwear and apparel company, has taken a unique approach to influencer marketing and gaming trends, prioritising authenticity and partnership over traditional sponsorship strategies. In an interview with Campaign at The Retail Summit, New Balance’s marketing executives, Chris Davis, Chief Marketing Officer & Senior Vice President of Merchandising, and Jeff Mcadams, Vice President, Global Marketing, shared their perspective on these topics and their forward-thinking approach to engaging with consumers.
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