Ramadan is a time for reflection; demonstrating patience, echoing a sense of community and Lacoste is honoring this belief by revealing a creative partnership with Saudi Arabian illustrator and artist RexChouk which culminates into a wonderful series of animations depicting Ramadan and its sacred meaning. The crocodile, which became the brand’s ultimate emblem and a representation of perseverance, is the focus of this series.
RexChouk’s own perspective on life and key character traits were combined with the crocodile, the brand’s ultimate symbol of tenacity, to create a series of organic and sincere moments honoring Ramadan and the unity that this month brings to this time in the Arab world
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