Adform, a leading independent advertising technology platform, and Digiseg, a global provider of cookie and ID free audience data, today announced an exclusive seven-month partnership in Saudi Arabia.
Through the partnership, Adform’s clients in Saudi Arabia will be able to access Digiseg’s unique household audience data. Digiseg segments entire countries into 100 – 500 household neighborhoods, laying on statistical data about home type, life stage, household income, and more. Digiseg does not use cookies or any other deterministic identifiers such as UUIDs or MAIDs. This cookie-less data can be used to improve the targeting and personalization of advertising campaigns across chan
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
