By Jalaja Ramanunni
Google collaborated with Kantar to help advertisers better understand consumers in the Kingdom of Saudi Arabia (KSA), which is a crucial Middle Eastern market during the holy month. The research observed consumers’ shopping behaviors across five product categories: consumer electronics, home and garden, fashion, food and groceries and beauty. Based on their research, Google published a study titled Ramadan 2023: Research reveals how people in Saudi Arabia shop during the holy month.
During Ramadan, shoppers in Saudi Arabia exhibit three distinct purchasing behaviours when it comes to ‘why they shop for certain things’ according to the report: It observed different purchasing triggers for specific
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