By Richard Addington, Head of Agency at MMS
Brands in the region know the undeniable impact of Ramadan’s narratives and stories on reach and marketing results. Brands have also witnessed MBC GROUP become home of Ramadan premium content in the past 31 years.
In fact, millions of Arabs from all over the world tune into MBC GROUP channels to watch their favourite stars and celebrities return to the screen in exciting new shows and programmes.
Last year alone, MBC GROUP TV channels recorded an 80.4% individual reach in KSA, while the group’s streaming platform, Shahid, recorded 23 million active users and 54 million plays during the month.
Radio in KSA is also a go-to medium during t
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