New evidence shows that the strength of the relationship between clients and their agency has a direct correlation to the output of effective work. This follows the research carried out by Aprais, advisors to global marketers and agencies, and WARC, the global authority on marketing effectiveness.
Outlined in the study ‘Do stronger relationships produce stronger results?’, the analysis demonstrates where the strongest, most effective, relationships excel, and it points to where brands and agencies should focus their efforts in developing an effective culture in the partnerships they build.
Kim Walker, founder, Aprais, said: “We’ve long held the belief that stronger relations
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