Appsflyer appoints Sarah Maina as partner development manager

Appsflyer announced the appointment of Sarah Maina as its partner development manager for the Middle East region.

In her new role, Maina will work to further develop the company’s collaboration with its agency and media partner ecosystem, grow AppsFlyer’s partnerships in the region, and unlock opportunities for partners through enablement programmes and strategies.

AppsFlyer’s regional VP for partner development in EMEA and LATAM, Jacob Hertz said, “Mobile apps have become the cornerstone of most organisations’ multi-channel marketing mix. However, many marketers find themselves on the backfoot when it comes to accurately correlating marketing spend and mobile app engagement with revenue. As businesses look to maximise opportunities via their owned media channels, Maina’s work with our key regional partners like Meta, Google and TikTok, will empower our customers with the solutions they need to accurately calculate ROI across the entire marketing journey.”

Maina, who has more than 12 years of experience in the AdTech industry, will be based out of Dubai. Through her career, she has developed extensive expertise in the development and management of partnership ecosystems, having held leadership roles at prominent organisations including Millennial Media, AOL, Tempr, and Singular.

“Given the market dynamics, particularly the high mobile penetration and consumer preference for mobile apps, the Middle East is a focus growth market for AppsFlyer. I am excited to have this opportunity to apply my experience in advancing AppsFlyer’s regional partnership ecosystems — my efforts will focus on educating and enabling partners, so that together, we can help mutual customers supercharge their user acquisition and marketing measurement strategies, while respecting the privacy of their end customers,” said Maina.