Digital marketplace and e-commerce platform Tamanna partnered with MoEngage, an insights-led customer engagement platform to enhance engagement with customers. Using MoEngage’s platform, Tamanna will redefine its e-commerce capabilities to collaborate and innovate at every step of the shopping journey.
Tamanna plans to build its loyalty program using MoEngage data capabilities to drive sign-ups and enhance retention. It will help to capture relevant customer data from all sources, i.e., website, app and third-party to build a single customer view. In addition to deriving insights, the brand also plans to use MoEngage’s customer engagement platform to segment customers based on their af
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