At Campaign Middle East’s first Agency of the Year awards, Tahaab Rais, chief strategy officer, Publicis Groupe MENAT was named ‘Strategic Leader of the Year’. We caught up with Rais for a quick chat.
Tell us about your journey to the award.
It has been an exciting time collaborating with brilliant partners and making great friends, coupled with emotional challenges and sacrifices that not many know of or see. It is an award worth remembering for those reasons.
How will the award help your agency to navigate forward in the industry?
Publicis Groupe is the widest, strongest and most connected one. And strategy plays a key role in orchestrating it. We have come up top acr
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