At Campaign Middle East’s first Agency of the Year awards, Joyce Hallak, General Manager, Starcom Levant, was awarded Outstanding Woman in Advertising or Media of the Year. Hallak spoke to us about why brands have to work harder to connect with buyers.
Tell us about your journey to the award.
Like most people at ad agencies, I started from ground zero as an executive, went up the ladder step by step and worked in different markets across multiple accounts and various verticals. I had the chance to collaborate and be mentored by some of the most amazing and inspiring people at the client side and from the agency world. Fast forward to 2023: I was on my way back to Beirut from Dubai when
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