Twitch is ahead of the game with its ability to reach ‘Generation Twitch’ – a growing community predominantly made up of Gen Zers.
And the numbers are impressive. This community now has over 3 billion members – that’s over a third of the world’s population.
Amazon Ads helps connect brands with this audience on Twitch. To better understand how advertisers can do this in the most impactful way, the Twitch Insights and Measurement team conducted a global research study. The research covered 12 countries and featured research with the Twitch community, creative focus groups, a global survey, and a semiotic review. What is a semiotic review? Well, it explores the ways in which meanin
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