What metrics should clients use to measure the success of OOH?
At the heart of our network are our MPN mega-hoardings on Sheikh Zayed Road. Our assets are viewed millions of times a month, because of the huge volume of traffic on Sheikh Zayed Road. When a client uses such a powerful platform, the focus of the campaign becomes the creative, to deliver the impactful result. It is the creative that needs to drive the correct result according to the needs of the client, and only the client receives the actual insights to determine ROI and measure campaign success.
It’s here! Marcomms360 – Predictions 2023 is Campaign Middle East’s flagship annual event and a must-attend for anyone who wan
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
