Working on this article got me thinking about how the concept of brand love has transitioned through the years. Having spent what feels like a gazillion years in marketing, I have been a part of the transition. When you are a part of the process, the change doesn’t feel abrupt. It is a part of the global transition process, a global voice of an aware, educated, and conscious audience.
Yes, I am talking about the paradigm shift toward sustainability, climate awareness, diversity, equality, inclusivity and brands with a strong moral compass. The change was a long time coming. It wasn’t an overnight revolution, but a revolution nonetheless. With the liberalisation of information and th
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
