by Hebah Ikhleif, social media director at Motivate Media Group.
New ideas, creative interpretations and original content are at an all-time high – but on the other hand, social media feeds and pages are cramped with exact replicas of trending ideas.
There’s no denying that everyone is spoiled for choice when it comes to content and entertainment, since users and brands have all the tools they need and are only limited by their own creativity.
While creating original content and hopping on trends are both parts of the content cycle, you can’t help but notice the number of plagiarised content ideas increasing every day. For example, have you ever heard the “Oh no, oh no, oh no, no no” song a
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
