By Abdalla Yousef, senior account manager, Serviceplan Experience
In the age of constant communication, brands are no longer expected to remain silent on issues outside of their perceived scope of expertise. Many of today’s most successful brands take a stand on topics ranging from global warming to political conflicts.
Look at Nike’s “Dream Crazy” advert featuring Colin Kaepernick, which took an unwavering stance on racial justice, or P&G’s commitment to establishing gender equality. How about Ben & Jerry’s clear public position on voting rights, climate justice, and more?
Even though these brands’ products have little to do with the issues they are advocating for, th
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