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Creators of Tomorrow – by Meta’s Louise Holmes

Meta's director of creator partnerships – EMEA, Louise Holmes, writes about the content creator opportunities in a virtual economy  

You may remember this: in 2006, ‘You’, was named Person of the Year by Time Magazine for “seizing the reins of the global media and … beating the pros at their own game.” The front cover was a mirror, underpinning the idea that an individual was transforming the digital age by going online. 

“And we didn’t just watch, we also worked. Like crazy,” Time Magazine’s 2006 profile read. “We made Facebook profiles and Second Life avatars…”

It’s been around 50 years since the birth of the internet, and its original promise of pushing down power into the hands of the people has taken shape in numerous innovative ways. We’ve seen the internet evolve from the hilarious virality of ho


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