LPS won and led the creative and digital mandate for the launch of Chupa Chups Room, the first-ever experiential store globally by the iconic confectionary brand.
Founder and managing director at LPS, Shaikh Zubaer Aasim said, “The interactive Chupa Chups Room brings the ‘Forever Fun’ positioning to retail, with a combination of exciting new products and technology-driven fun experiences for customers.”
“These are disruptive and potentially high opportunity times for established brands, to pioneer new go-to-market channels and co-create product offerings with their customers. According to Perfetti Van Melle with the decline of shopping on the go over the last year, there i
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
