Twenty years ago, if you asked any Arabic copywriter about what they aspired to be in the future, the answer would be head of Arabic. Today, there are many agencies but very few head of Arabic roles.
When I started my copywriting career, as a junior Arabic copywriter in 2010, the head of Arabic role was me and my fellow Arabic copywriter peers’ dream.
It meant that you had reached the point where you could finally play an active role in changing the Arab advertising scene with the ads, concepts, and copies that you produced.
But in order to reach that level, you were expected to have years of experience in advertising and excellent knowledge of Arabic. Most agencies asked for a certificate in Arabic
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