Amid growing competition, companies are seeking new ways and solutions that would enable them to outshine their competitors. By taking a proactive approach and putting customers at the heart of their campaigns, companies stand to create an advantage by providing customer-oriented, sustainable actions through technology and the products and services they offer. This will evolve socio-economical dynamics and create permanent changes in customer habits.
Undoubtedly, smart mobile devices are playing a critical role in this change, especially given their status as tools for communication, work, payment, entertainment and education. We are so integrated with our devices that there is a term that d
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