YouExperience appoints Sachin Brian Mendonca as chief creative strategist

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Independent agency YouExperience has announced the appointment of Sachin Brian Mendonca as its chief creative strategist. 

Mendonca has more than 15 years of experience working across disciplines like traditional advertising, shopper marketing, social and experiential. He has held previous roles with VMLY&R Commerce MENA and Leo Burnett MEA as strategy lead and strategy director, respectively. 

Mendonca has extensive experience working with brands P&G, Twitter, Coca-Cola, Samsung, Nestlé, Canon, and many others across the MENA region. 

Sachin Mendonca has previously partaken in Campaign’s monthly Industry Forum, sharing his views on advertising awards and regional digital strategies

According to YouExperience, Mendonca is a hybrid ad professional who partners with cross-functional departments and aims to deliver insight-driven and channel agnostic thinking across the agency’s portfolio. He knows what truly moves people and drives conversions. He is a self-proclaimed geek and goes by a personal mantra to inspire the human spirit.