Every generation has its own unique qualities and contribution to the future and while we must pay a great tribute to Generation Y for bringing the digital revolution into our homes, it is Gen Z who are driving progress and redefining boundaries. They have been born and brought up in a world of connectivity which has shaped their lives beyond comparison.
While it is difficult to define exactly who belongs to Gen Z, the general consensus is that dates of birth are between the mid-nineties and 2010, making a fairly broad range of 12 to 27-year-olds, so obviously there is no such thing as a one size fits all.
There are, however, many common traits among Gen Zers, who look for trust, tr
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