AppsFlyer has released the 14th edition of its Performance Index, ranking the top media sources in mobile advertising. The newest edition is the first to measure activity completely post-Apple’s App Tracking Transparency (ATT) enforcement, and AppsFlyer examined the comprehensive impact that the new privacy era has had on all aspects of the mobile ecosystem: iOS and Android, gaming and non-gaming apps, Self-Reporting Networks (SRNs) and non-SRNs.
Meta ads takes top spot in SKAdNetwork Index ranking
Apple’s ATT is approaching one year of enforcement, but mobile media sources continue to feel its repercussions following a chaotic year. After placing second in AppsFlyer’s previous SKAdNet
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