The streaming industry has been growing exponentially globally for about a decade now. Subscription revenue for streaming services is projected to grow from $121.1bn in 2019 to more than $1 trillion by 2027. In the MENA region, as well, streaming platforms have experienced sustained growth in 2020 and 2021.
Due to the core business model of premium content, no long-term subscription contracts, and a focus on end customers and not advertisers, streaming platforms are now synonymous with TV for youth in the region. While the TV and content space has evolved significantly due to Covid-19 and lockdowns in the past year, 2022 will continue to be exciting and defin
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